Welcome to VNHSNJ, your source for all things social media. From Facebook fans and likes to Twitter followers to YouTube views, here you'll find out how to make the most of social media to help your business grow its online presence.
Why Buying Likes On Facebook Works To Improve Social Networking Buzz
Facebook is a phenomenon that has increased a significant amount in a brief time and continues to do so. It had been in the beginning utilized almost entirely by college students to remain in touch with high school pals, but now statistics prove that it has passed above its traditional use and has turned out to be an incredibly strong business social networking channel. Should you be still not sold on this, here are a few reasons why you can not disregard Facebook as a marketing concept.
This logical progression from social medium to professional networking site is basically because the kids who initially used Facebook for social functions have grown up and become professional people. It really is expected they might modify the purposes and applications found on Facebook to suit their business demands and carry on getting in contact with everyone in a fashion that has become natural for them. In the present world, with the substantial amount of online communities and software, how can you draw the line between social and commercial networking? How does one determine if it makes sense to buy Facebook likes to raise a site or brand in social media circles?
One of the greatest things about Facebook is its unsurpassable possibility of publicity. If used persistently and deliberately, it will certainly visibly enhance your company’s profile. The more likes a business has, the more that business is perceived as noteworthy. If it takes buying likes on Facebook to achieve that, then so be it. Place comments on your contacts pages. Give remarks, guidance and tips, and you are going to gain credibility and the admiration of the community.
Facebook supplies a Pages app, that allows you to generate a specialized profile for your services, business and products. Inside of these pages you have an opportunity to add a hyperlink to your internet site, or any other reference links, for instance articles you’ve authored or reasearch you have conducted. It isn't the only thing you should do to boost Search engine position, however it absolutely helps.
If you employ not simply the Pages component, but in addition a number of the additional utilities, you'll discover excellent, user-friendly resources to showcase your services and products and publicize what you do. It will require a little time to achieve the hang of these approaches. Start off with a few until you learn about them. No one is anticipated to make use of every one of them. In the end the result will be more Facebook likes, and more credibility due to those additional likes.
Facebook provides you with the potential to create ads and direct them to a specific age group, gender and location. You may also keep tabs on your ad’s effectiveness.
Simple and successful are the key phrases here. You should not include a lot of distractions, for instance widgets and graphics. Provide instead necessary information about your company, services, you, and products. Think of your objective. If you'd like to use Facebook to network with people in your industry, offer the important info that will lead them to you.
Whether you build a Page or share links, put up information that is strongly related to your market. If you contribute worthwhile information and share your expertise, it’ll be much easier to attain the relationships you're after.
There are just too many Facebook programs to actually list, so take time to become familiar with which will be most suitable to your intentions. The Groups preference is highly recommended for business networking, along with the Facebook Marketplace, where you may add listings for services and products.
Buy Jewellery Online to Grab Big Savings
Making use of economical fashion jewellery is a popular approach to finish off almost any look. When selecting less costly fashion jewellery online, you are likely to locate lots of shops which deal in discounted price fashion jewellery, commonly during special holidays. There are a few things that you will want to take note of when choosing your discounted fashion jewellery so as to make sure you secure the optimal bargain manageable.
To discover the finest low-priced jewellery online, you have to keep current on the most current fads. Even in the event you're not an authority of the most current fashion trends, you can still be in the know relating to what's at present going on in the jewellery business. Even when you don't anticipate getting your jewellery from suppliers, wholesale fashion jewellery merchants make the perfect method of acquiring details about what's presently in demand in the jewellery world. This is because these shops will often primarily just deal in the most recent fashion jewellery creations in a wide selection to select from. If you acquire a look at their items, it will be easier to decide what to look out for when you do find the appropriate online supplier.
As you're looking out for your less expensive jewellery items, aim for those made out of substances that'll be very durable and hold up against repeated wear. To illustrate, you ought to aim for colorful glass beads which are more hard-wearing than painted beads whose colors comes off after a while. Go after less expensive fashion jewellery variations that may include metal wires used to connect the beads in place of string or plastic. The reason being that metal wire is far more durable and tougher, and in addition has a tendency to look costlier than you actually paid for your affordable fashion jewellery pieces.
Besides your basic earrings, why not go all the way and purchase a whole lovely low-cost jewellery set to finish your attire and gain the look you were going for. For instance, you could include a great necklace, anklets, toe rings, anklets, in addition to hair fashion jewellery accessories. When you'd like to buy low-cost fashion jewellery, you really are best shopping online as opposed to at brick and mortar stores since you are likely to obtain the best discounts on the Internet, and also locate a broader inventory to choose from.
Low-priced fashion online jewellery made with natural semi-precious stones along the lines of shell, agate and turquoise is perfect for people with a small budget. The reason being that they make terrific low-cost jewellery articles that additionally look lovely. For any evening out on the town, you will find a great less expensive fashion jewellery collection to add some glitter and radiance to your appearance. Cubic zirconium is also a fine choice if you desire to dazzle the other special occasion goers at your next gathering.
Mobile Devices Increasingly Being Used To Save Lives In Emergencies
From tornadoes to terrorist attacks, when an emergency strikes, people in the affected area start posting about it on social media, especially from their mobile phones.
Increasingly, emergency response officials monitor these posts to enhance their understanding of the unfolding situation -- and this information can prove very useful when deciding where to deploy response or relief efforts.
At a recent conference, Russ Johnson, director for public safety and homeland security for ESRI (a leading vendor of geographic information systems, or GIS), explained how mobile social media is changing the way emergency response and recovery works.
For instance, in the aftermath of an earthquake, "there are usually people in the affected region, including the general public, tweeting or posting to other services," said Johnson. "And for really big emergencies that go on for a while, often someone sets up a crowdsourced map with Ushahidi."
"Field commanders might look at that real-time information and realize that their model of the situation is off. So they might decide: Let's divert a team to this location over here."
The beauty of social media, said Johnson, is that it "multiplies your ability to have sensors on ground to gather information."
However, in an emergency, not all tweets are equally useful. One of the difficulties with putting social-media posts from the public to use in emergencies is that this information is free form and often incomplete. For instance, someone might tweet, "Power lines down," but neglect to specify the location.
The public can use social media to aid emergency response. "If they can provide actual information, not just interesting communication, that's most helpful."
Power and data connections often go down during emergencies, and voice calls (including 911 calls) might not go through, but cell networks often can still carry some SMS text messaging traffic.
If you use Twitter, you can set up your phone to tweet via SMS. Then -- if you can do so without endangering yourself or others -- you can try posting useful information about what's happening around you in the wake of an emergency.
Don't try to capture every detail -- that runs down your phone battery, and there probably are more important things to do than stand around tweeting. But for crucial intelligence, a few key tweets can alert authorities and perhaps summon aid.
What to tweet in the immediate aftermath of an emergency? Keep your messages short, clear, and specific. Use keywords that you think emergency responders would search for. Location information (especially town names and roads or intersections) is especially useful.
If you know the Twitter IDs of local emergency response agencies, news outlets, or other relevant people or organizations, include them as "@ replies" in your tweets to get their attention. They might retweet or otherwise pass along your messages to officials.
Deborah Johnston Lundberg - Ways to Choose Best Social Networks
According to a recent report, the average B2C marketer uses four social media networks to distribute content, whereas the average B2B marketer uses five—five networks, five distinct audiences. As marketers, it's important to be aware that not all social networks are equal. Each network has its own audience, and the content you share on one may not be as relevant as it is on another. To get the most bang for your buck, you must share the right content on the right channel.
First and foremost, know who is using the network. Deborah Johnston Lundberg agrees with this sentiment. So many of us hear about how other businesses are using Facebook, LinkedIn, Pinterest, Instagram, and Twitter, and the list goes on. That doesn't mean every network is right for you. You need to know who is actually active in each network.
Deborah Johnston Lundberg Face Closeup
Along with the network as a whole, it's important to get a sense of who your fans and followers are in each channel. The demographics of your Facebook fans may be very different from those of your LinkedIn connections. The content they consume should therefore be different.
A report recently put out showed that the majority of users on Pinterest are women and the top users of Facebook are under 50. When you're sharing content according to network, you need to know the makeup of the various networks. This information should be a significant factor in choosing what to share, as Deborah Lundberg can confirm.
If you are the owner of your company's LinkedIn page, you can get information on career levels, industries, job functions, and locations of your connections. Similar to LinkedIn, if you are the owner of a business page on Facebook, the Insights tool will give you data on age, gender, location, new "likes," "like" sources (mobile, timeline, on-page), and more.
Since Twitter doesn't provide follower information, Followerwonk is a free tool that will break down your Twitter followers by location, gender, social influence, and language, and will show the most frequently used terms in their profiles and tweets. As you evaluate connection demographics, create a profile by network, identifying those more likely to retweet, "like," or share your content. Once you have a profile for each network, you can gear your content to that particular type of person.
For example, Deborah Johnston Lundberg feels that if you know the majority of your connections on LinkedIn are at the C-level, it would make sense to share case studies and white papers there as opposed to doing so on Facebook, where the average age of your audience may be 25, and less likely to be at the C-level or interested in that type of content.
Google Analytics lets you look at social referrals within the traffic tab, providing you a breakdown of the number of visits driven from each channel. As you click on each source, you can see the exact pieces of content that were shared through the channel and, more important, drove visits from the channel to your site.
Brad Deokisingh Explains How to Create Blog Content Fast
If one of your New Year's resolutions is to write more blog posts every week, you probably had the same sinking feeling I had when I made that resolution: "How in the world will I ever find time to do it?" Here are a few ideas for you.
While updating my eBook, "How to be a Kick-butt Publicity Hound," I added to the long list of PR and social media definitions in the back of the book. Then it hit me. I could divide the list into separate blog posts by topic. (This is another great task for an assistant.) If you don't have your own ready-made list, you can create one simply by conducting a Google search.
Brad Deokisingh Face Closeup
Every time someone emails a question about your product, service, industry or expertise, save the question and answer in a Word document. At the beginning of every month, open the document, cut and paste, and write a quick post about the frequently asked questions. Brad Deokisingh advices that if you receive a lot of questions, you can group them by topic. Each topic can be a separate post. This is a perfect task for an assistant.
If you have Google Alerts, you regularly get a lot of helpful articles in your inbox. If you're on Twitter, Facebook or LinkedIn and frequently click on links to articles others share, you might feel like you're drinking all that great content from a fire hose. Create another Word document of articles you find particularly helpful. When you add one to the list, note what you found particularly helpful. When you compile a dozen or so links, write a post.
This is the area where I need the most improvement. Even though I blog regularly about the events I sponsor, like webinars, I frequently forget to let my readers know about other people's webinars where I'll appear as a guest. Many people, including Brad Deokisingh, advise to update your readers about your book signings, tweet chats, Meetups, industry meetings, networking events, trade shows, radio or TV show appearances, podcast appearances, etc.
Maybe you learned about a free tool, like FreeDigitalPhotos.net, where you can download free stock photos. Or maybe you recently discovered an expert on Twitter and started following him or her. Or perhaps you learned a trick to encourage more people to comment on your status updates. At the end of the day, write a short post about your tips-two or three paragraphs are fine-or compile the tips from each week into a blog post every Friday.
Now You See It, Now You Don't - Social App Sends Pictures That Don't Last
More than 60 million photos or messages are sent each day through an app called Snapchat and then, after they are viewed for a few seconds, the missives vanish. That disappearing act — and a volume that is over a tenth of the well-established Facebook’s — has made the tiny start-up a technology hit, amassing millions of users and the backing of some of the most respected names in Silicon Valley, even though it doesn’t make any money.
Many young people are growing tired of the polished profiles and the advertising come-ons of Facebook, recent surveys have shown. Moreover, young Facebook users are becoming acutely aware of the permanence of the content shared through the Web — and its repercussions later in life. As perceptions of social media change, other start-ups, including Wickr and Vidburn and Facebook’s own Poke, have recently released messaging and video products that self-destruct after a set period of time.
“It became clear how awful social media is,” said one of Snapchat’s founders, Evan Spiegel, 22. “There is real value in sharing moments that don’t live forever.”
Because images sent through the application self-destruct seconds after they are opened, Snapchat is being embraced as an antidote to a world where nearly every feeling, celebration and life moment is captured to be shared, logged, liked, commented on, stored, searched and sold. For people who don’t want to worry about unflattering pictures or embarrassing status updates coming back to haunt them, the app’s appeal seems obvious.
The Snapchat service, which started two years ago but has steadily gained users, has been painted as a popular way for people, especially teenagers, to send naughty pictures. But Mr. Spiegel and his co-founder, Bobby Murphy, 24, say Snapchat is gaining traction for more than R-rated exchanges. Mr. Murphy describes the service “a digital version of passing notes in class.”
“You can’t build a business off sexting,” said Mr. Spiegel, using the term for sending racy pictures via text message chats. “It’s such a specific-use case. This is about much more than that.”
Sean Haufler, 21, a computer science major at Yale who uses Snapchat, said he thought it was “dumb” when his younger sister, a high school student, first told him about it. But he began to realize that it was a much more intimate way to communicate with friends. The emotional weight of the content is heavier, he said, because messages are direct and personal. Plus, he said, “the time limits make people more comfortable.”
Mitch Lasky, who led Benchmark’s cash infusion, said he first heard about the app from his 16-year-old daughter. “I started hearing Snapchat in the same context as Twitter, Instagram and Facebook,” he said. “That got me curious.”
His firm was aware of the company’s seedier reputation with sexting, but the partners “saw the bigger picture” for the company’s potential foothold in the world of social media.
“People are very self-aware when it comes to their Facebook profiles,” he said. “All the content is very manicured and curated, the best possible portrait of yourself.”
Facebook has certainly taken notice of the desire for impermanence, especially as Snapchat, according to Nielsen statistics, attracted 3.4 million users in December, more than twice as many as the month before. Mark Zuckerberg, the Facebook chief executive, met with the company in December, according to Snapchat’s founders. Shortly after, Facebook started a similar product called Poke.
It was, if nothing else, an endorsement of the idea that the short-lived might have lasting value. In an interview in East Palo Alto, Calif., Peter Deng, Facebook’s director of product management, said Poke was in line with the company’s strategy of experimenting. “The demand comes from real life,” he said. “People want something that is more lightweight than a message and less permanent.”
Snapchat operates far from the world of Silicon Valley in a beach house in Venice Beach. Nonetheless, the start-up has caught the eye of Silicon Valley financiers.
Scott D. Cook, the founder of Intuit and a prominent entrepreneur and investor, has taken the Snapchat founders under his wing, and the start-up recently raised $13.5 million in venture financing, led by Benchmark Capital, which values the company at $60 million to $70 million even without an established revenue stream.
“People are looking to communicate in a real way,” Mr. Lasky said. “The real self, as opposed to the projected self. That was the piece that resonated the most with me.” Some backers see the possibility of Snapchat making money by allowing advertisers to send coupons or fashion ideas.
Social Media Can Be Used To Improve a Business
How will Twitter sell sweets at your ice cream parlor? How will Facebook fill your restaurant or sell your handmade frocks? I've heard the complaint from small business owners and professionals a million times: "How can I monetize social media?"
Mitch Goldstone has owned a photo-developing shop in Irvine, California, since 1990. He used to develop 24-exposure film cartridges. Today he takes those shoe boxes of photos under your bed and scans them so you can use them online. Scanmyphoto.com has 10,600 followers on Twitter and Goldstone has sent 32,000 tweets.
He doesn't just self-promote. He shares links and product reviews, and blends into a running conversation online about all things photo. His presence on Twitter and Facebook has taken his Irvine photo shop international. He scans photos from three miles away in Irvine to thousands of miles away in Australia.
"If you're not into social media social networking you will be out of business. I'm going to repeat that: You will be out of business if you don't tweet, use Facebook, and social media today," Goldstone says.
Ido Leffler is the co-founder of natural beauty brand "Yes To..." When an expensive traditional print marketing campaign fell flat, he and his partner turned to social media to find the face to their product. Their Facebook campaign attracted 150,000 fans and sales doubled in six months.
Social media, in his view, is an equalizer. Anyone can use it, and using it well means new customers. "Today you don't have to spend any money at all to set up a Facebook fan page. You don't need a huge marketing fund to set up a Twitter account. You need zero," Leffler says.
Listen to what your customers are saying about your business through social media. Answer them individually if you can. Word of mouth, good and bad, can have a powerful effect on sales. If it's bad, ask your customers how you can do better.